Sample Non Profit Business Plan Template

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Sample Non Profit Business Plan Template
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Table of Contents

  1. Executive Summary
  2. Mission Statement
  3. Organizational Structure
  4. Programs and Services
  5. Target Audience
  6. Marketing and Fundraising
  7. Financial Management
  8. Evaluation and Measurement
  9. Conclusion

Executive Summary

A non-profit organization is a type of business that operates to achieve a specific mission rather than to generate profit. To effectively run a non-profit organization, a well-developed business plan is essential. This article will provide you with a sample non-profit business plan template to help you get started.

Mission Statement

The mission statement is a concise statement that defines the organization’s purpose and reason for existence. It should clearly communicate the goals and values of the organization. For example, a non-profit organization focused on environmental conservation may have a mission statement like:

“Our mission is to protect and preserve the natural environment through education, advocacy, and community engagement.”

Organizational Structure

The organizational structure of a non-profit organization outlines the hierarchy of roles and responsibilities within the organization. It typically includes a board of directors, executive leadership, and staff members. The structure should be designed to support the mission and goals of the organization.

Programs and Services

Non-profit organizations offer a variety of programs and services to fulfill their missions. These can include educational initiatives, community outreach programs, support services, and more. The business plan should outline the specific programs and services the organization will provide and how they align with the mission statement.

Target Audience

Identifying the target audience is crucial for a non-profit organization. This includes understanding the demographics, needs, and preferences of the individuals or communities the organization aims to serve. The business plan should include a detailed analysis of the target audience and how the organization will meet their needs.

Marketing and Fundraising

Marketing and fundraising are essential for non-profit organizations to raise awareness, attract donors, and secure funding. The business plan should outline the marketing strategies and fundraising initiatives that will be implemented to support the organization’s mission. This can include social media campaigns, events, partnerships, and more.

Financial Management

Non-profit organizations must have a solid financial management plan to ensure sustainability and accountability. The business plan should include a budget, financial projections, and strategies for obtaining and managing funding. It should also outline the organization’s approach to financial transparency and reporting.

Evaluation and Measurement

Measuring the impact and effectiveness of programs and services is crucial for non-profit organizations. The business plan should include evaluation methods and metrics to assess the organization’s progress towards its goals. This can include surveys, data analysis, and feedback mechanisms.


In conclusion, a well-developed business plan is essential for the success of a non-profit organization. It provides a roadmap for achieving the organization’s mission and goals. Use this sample non-profit business plan template as a guide to create your own plan and make a positive impact in your community.

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